In this episode of the A&E Report, host Michael Sprouse visits the Lewes based studio of multi-talented artist Fred Giovannitti. Tattoo artist, digital designer and inventor of machinery focused on environmental protection-with an emphasis on removing pollutants from our oceans-Fred combines his skill with his strong sense of spiritual connection and higher purpose to all of his work.
Unlike many traditional tattoo artists where scheduling an appointment is as simple as a phone call or a walk-in visit, Fred incorporates an initial consultation with potential patrons before deciding whether they are compatible as artist and client. For Giovannitti, the consultation is an extremely important part of the process.
Additionally, Fred incorporates digital technology into his work by creating the initial sketches on an iPad Pro layered over photos of the region earmarked for the tattoo.
By doing so, he and the client together are able to fine tune the desired result into a work of skin art that not only flows perfectly on the body as a natural canvas, but that also reflects his amazing skill into a finished project that is rich in meaning, design and beauty.
While Giovannitti stays active in his studio located in Nassau (32191 Nassau Rd #1, Lewes, DE) directly above Old World Breads, he also maintains a busy schedule and substantial client base out of his studio in Las Vegas creating the need for monthly travel to Nevada.
During his interview with A&E Report Host Michael Sprouse, he mentioned that while many people travel to Vegas for pleasure and possible fortune, it's all business for him-working often for up to twelve hours a day for several days before heading back to Delaware.
Giovannitti's accomplishments as an inventor are equally as impressive as his artistic skill including coming up with an idea for an emergency extraction line for use in cleaning up oil spills and other contaminants like plastic particles.
One of his concepts - called the "Make it Take it Kiosk" - will allow users to re-purpose plastic grocery bags into useful household items or small toys simply by feeding the bag into a sort of vending machine where the plastic is melted down and re-crafted into an item selected by the user.
Fred's goal with the kiosk is to eventually rid our landscapes and oceans of the environmentally unfriendly bags by creating an incentive for people to reuse them into some new purpose-not unlike the highly successful aluminum recycling program that helped to greatly reduce the amount of improperly discarded soda and beer cans in the country during the 1980's and 90's.
Sprouse said that he was very impressed with Giovannitti's talent and artistic vision during the A&E Report shoot. "His beautiful tattoo and design work speaks for itself. But perhaps more notably, he accents the importance of a higher purpose as an artist and as an inventor and its connection to his work, his clients and his altruistic goals to help make the world a better place."
For more examples of Giovannitti's work, find him on Instagram @fredgiovannitti or on Facebook at www.facebook.com/fredgiovannitti
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